The Basic Attention Token (BAT) is revolutionizing the $330 billion digital advertising industry by creating a mutually beneficial system for publishers, advertisers and users. The BAT team also created the open-source privacy-focused Brave Browser, which blocks malicious ads, matches users with relevant advertisers, and employs an innovative rewards scheme. Basic Attention Token is the ecosystem’s unit of reward – brave users are paid in BAT for viewing advertisements and can use their BAT to tip content creators online.
BAT has had an interesting price history since its launch in 2017 and if you want to know why then you’re in the right place. We’ve compiled everything you need in order to get a better understanding of BAT price and the factors that influence it.
Basic Attention Token Price History
After one of the fastest-selling initial coin offerings (ICOs) of all time – in which $35 million was raised in less than a minute – Basic Attention Token hit the market on June 1st, 2017 trading at around $0.16. Its price doubled in the next couple of days before falling to $0.07 the following month. From mid-July to the start of September, BAT price saw tremendous growth when it reached a price of over $0.30, which was followed by two months of consolidation. December brought it to new highs and BAT finished the year trading at $0.41, which represented gains of over 150% since launch.
The surge continued into 2018, and in the first eight days of January, BAT rallied 165% to peak at $1.09. A swift pullback of over two-thirds followed in the next ten days, and by March, prices had dipped to below $0.20. BAT made some further attempts to rally in 2018 but each had less momentum than the last. The overall trajectory for the year was downward and BAT was worth $0.13 at the end of 2018 – an almost 90% fall from its January peak.
After bottoming out at $0.10 in February 2019, Basic Attention Token made two and a half months of steady gains before peaking at $0.50 in April. The rest of the year, however, was spent mostly in decline and BAT ended 2019 at a price of $0.18.
The start of 2020 showed promise as BAT climbed to $0.33 in February. These gains were quickly lost though, and Basic Attention Token hit a low of $0.08 in March after a single day crash of almost 45%. From there, prices gradually rose over the next five months until they reached $0.45 in August. Another crash around the start of September took BAT down to about half that value and there were no significant price movements for the rest of the year, at the end of which BAT was worth $0.20.
The beginning of 2021 was explosive for BAT. Prices climbed to over $0.30 in January, after which growth became exponential. The first couple of weeks in February saw Basic Attention Token double in price and the gains continued in March until BAT reached its all-time high of $1.45 on March 17th, 2021. This was followed by a swift retracement to $0.90 before the bullish trajectory was resumed at the end of March. By April 8 2021, BAT was back up to $1.30, representing year-to-date gains of over 620%.
Analyzing Basic Attention Token Price History
Basic Attention Token’s price history can be analyzed with many of the same techniques as stock market analysis. Technical analysis (TA) involves looking at the charts to make sense of previous price movements. With BAT, as with many other tradable assets, large price swings are often accompanied by spikes in trading volume as a large number of users buy or sell their coins on exchanges.
Fundamental analysis, on the other hand, looks at the finances and activities of a company, as well as the state of the wider market and economy. The speed at which the BAT ICO sold out would appear to be a good sign for its fundamentals. However, only 130 people took part, which could make BAT less decentralized than other coins.
Broader market trends have also played a role in BAT’s price history. Its surge at the end of 2017 which continued into the start of 2018 wasn’t unique – the entire crypto market pumped around this time. Bitcoin was in the midst of a major bull run then, and with such a strong market dominance, any significant price movement for Bitcoin often impacts other cryptocurrencies.
BAT’s huge single-day drop in March 2020 came as economies and borders were closing down around the world in response to the COVID-19 pandemic. The effect of this was felt by the whole cryptocurrency sector and the entire stock market, which experienced the biggest single-day crash since 1987.
The overall price trend of Basic Attention Token tends to follow what’s known as a boom-and-bust cycle. This is a pattern in which a period of growing excitement leads to a surge in price, before doubt and disillusionment set in and result in a crash.
Factors Influencing The Price of Basic Attention Token (BAT)
A variety of different things can affect the price of BAT, including project news and developments, the flow of assets on exchanges, public sentiment, and emerging trends in the wider cryptocurrency and global economies.
Basic Attention Token has a capped max supply of 1.5 billion BAT and no more can be created unless the token is switched to a new smart contract. This makes BAT a scarce asset like Bitcoin and so any increase in demand for BAT should drive up its price.
In order to launch an ad campaign on the Brave browser, advertisers must commit to spending at least $2,500 per month (at time of writing). This must be paid in BAT, so advertisers become a major source of BAT demand – and the more advertisers that join the BAT ecosystem, the more BAT is likely to be worth on the open market.
The number of advertisers taking part in the BAT ecosystem will most likely be correlated with the number of Brave Browser users, as advertisers will go where there is a large audience. As of April 2021, Brave has 29 million monthly active users and 1 million verified creators. As these figures increase, there will likely be greater demand for BAT and therefore more upward pressure on its price.
Live Basic Attention Token Value and Market Cap
The live price of Basic Attention Token varies from moment to moment as it’s dictated by the balance of buyers and sellers across all exchanges, which is in constant flux.
Given BAT’s volatility, its live price can change by a large amount in a very short space of time. The market cap of BAT is equal to its price multiplied by the number of BAT in circulation.
The current price of Basic Attention Token is EUR. It has changed by EUR in the last 24 hours and BAT has a 24-hour trading volume of EUR. Basic Attention Token current Kriptomat ranking is , with a market cap of EUR. It has a circulating supply of .
Basic Attention Token Price FAQ
What was BAT’s lowest price?
The value of Basic Attention Token hit a low of $0.07 on July 16th, 2017 – the month following its ICO.
What was BAT’s highest price?
Basic Attention Token reached an all-time high of $1.45 on 17 March 2021, propelled by the 2020/21 bull run.
How is the price of BAT calculated?
BAT’s price at any given time is decided by the balance of supply and demand on exchanges. When more people are buying BAT than selling it, the price goes up, and when more are selling than buying, the price goes down.
Why is the price of BAT different on different cryptocurrency exchanges?
Basic Attention Token’s price is based purely on trading as there is no standard global BAT price, so no one knows what it is “supposed” to cost. The trading volume and liquidity is different for each exchange and those differences are what affect the price.
What will BAT be worth in the future?
It’s impossible to make price predictions with any kind of certainty as a whole host of different factors can affect BAT’s future value. However, the more people that use the Brave Browser in future, the more advertisers there will be buying BAT. So it stands to reason that BAT’s price will increase with Brave adoption.
The price of Basic Attention Token has been through some major changes, from being worth $0.16 after its 2017 ICO to reaching an all-time high of $1.45 in 2021. The journey wasn’t smooth, however, as BAT’s volatility led to plenty of surges and crashes along the way for active traders to take advantage of.
Many different factors have played a role in determining the price of BAT, including its capped supply, demand from advertisers, and trends in the rest of the crypto market and wider economy. Its current valuation is derived from the balance of supply and demand in the markets and constantly changes.
If you want to get started with the most user-friendly trading experience on the market, register with Kriptomat today to begin your journey into the world of Basic Attention Token and cryptocurrencies!