Brands Rush to Join NFT Boom

10 August 2021

We keep learning about innovative uses of non-fungible tokens. Businesses have found myriad creative applications for these unique assets: as rewards in customer loyalty programs, as collectibles, as achievement badges, as proof of shared ownership in masterworks of art, and more.

Here’s some of the NFT news that crossed our desk this week:

Chiliz Signs Three New Teams

Three teams have been added to the roster at Socios, the online NFT fan site operated by Chiliz. Fans of the UK’s Everton and Leeds United football clubs can now support their teams and have a voice in team decisions by accumulating branded NFTs. And Chiliz has added its first Croatian football club to its lineup: Dinamo Zagreb.

Orbis and Marvel to Launch Spider-Man Collectibles

A series of digital Spider-Man statues will be the first elements of a “Marvel Month” initiative from Marvel and Orbis Technologies. The companies have announced that more statues, digital comic books, and other items will be available through Orbis’s mixed-reality VeVe Digital Collectibles app.

Resort Auctions Time-Share NFTs

The exclusive Kunang Kunang time-share resort in Indonesia has raised more than €3.1 million in an auction of 1,095 NFTs – one for each day of the next year. The auction was conducted through Binance’s Refinable NFT marketplace. NFT owners are entitled to benefits that include 30 years of staying rights, freedom to swap dates, and on-site privileges like limousine transportation, an in-room welcome package, complimentary breakfast, discounts on purchases, and more.

Fortune Sells Limited-Edition Cover Art NFTs

The business magazine Fortune has not always been bullish on blockchain technology, but it dove into the digital deep with its August/September 2021 crypto issue. The magazine created a limited edition of 256 covers to be sold for 1 ETH each – plus three special covers to be auctioned at market rates. The three special covers are programmed to customize themselves if they are purchased by users at certain addresses on the Ethereum blockchain.

Porsche Auctioning Physical Sketch, NFT

Automaker Porsche has auctioned off an NFT that comes with a physical concept sketch drawn by the company’s director of exterior design, Peter Varga. Varga says the sketch embodies Porsche’s spirit, combining features of the company’s contemporary Taycan Cross Turismo with the classic Porsche 911 body. Porsche is donating proceeds from the auction to Viva con Agua, a non-profit charity dedicated to increasing access to clean water, sanitation, and hygiene around the world.

Burberry Updates Image

British fashion house Burberry is known for its classic line of luxury coats and scarves. The company is now offering its distinctive image to characters in Mythical Games’ free-to-play Blankos Block Party game. The fashion items will be sold as NFTs. Burberry’s B Series NFTs will include a vinyl NFT toy, a limited-edition character, and accessories.