Kriptomat has completed listing of AdEx and ADX is now available to buy here.
Kriptomat now supports AdEx (ADX) at Kriptomat.io and in Kriptomat Android and iOS mobile applications. ADX is now available in all Kriptomat-supported regions.
10 June 2021
About $380 billion was spent on digital advertising globally in 2020, according to Statista, and this figure is projected to rise to more than $645 billion in 2024. However, despite the ubiquity of digital advertising in the modern world and the huge amount of money spent on it, the industry still suffers from many flaws.
Centralized advertising networks involve costly intermediaries and have the power to place restrictions on what can be advertised. It is also possible for one side to report inaccurate data to the other for their own financial gain, meaning the ad industry loses billions each year to fake traffic. What’s more, end users are plagued by malicious advertising and face privacy violations as ad property providers sell user data to their partners.
AdEx aims to set a new standard in digital advertising by creating an open-source, transparent, and fraud-proof alternative to the current system. Designed to improve the browsing experience of end users while remaining completely invisible, AdEx helps both advertisers and publishers maximize their results and revenues.
The project was founded in 2017 by entrepreneurs Ivo Georgiev and Dimo Stoyanov, who previously created the media streaming platform Stremio, which now has over 14 million users worldwide. The AdEx platform was launched in 2018 and has seen rapid development by the project team, which has now grown to 14.
AdEx created a self-governed ad marketplace where advertisers and publishers can connect directly, while saving on unnecessary fees by cutting out intermediaries. Users have full custody over their funds and can use a pay-by-impression model of payment.
Publishers, such as website owners and mobile developers, who integrate AdEx benefit from at least 98% fill rates, while advertisers can run ads in a range of sizes and target users by location, age, gender, and affinity categories. AdEx is also privacy-compliant, so doesn’t store the data of its end users.
The protocol tackles the issue of ad fraud and false reporting by providing real-time tracking and reporting data, derived directly from users and made accessible to each advertiser and publisher.
The payment system of AdEx runs on Ethereum, but the project solves scalability issues through the use of its Layer 2 payment channels solution, OUTPACE. This enables micropayments to be made for each individual impression with a larger transaction volume. DAI is used as a payment method between advertisers and publishers for the sake of stability, though traditional payment methods are available too for the less crypto-savvy.
ADX, on the other hand, is the native utility token of the platform and is vital for running validator nodes on the network. The team introduced a staking portal in January 2020, so ADX holders can earn rewards from validator fees. The token has a capped max supply of 150 million ADX.
In the summer of 2020, the AdEx team announced that they would be performing a token upgrade to enable ADX to integrate with the decentralized finance ecosystem. This includes the introduction of built-in flash loans, meaning users can borrow ADX, which could facilitate creative new use cases for the token, such as automatic arbitrage across decentralized exchanges.
Kriptomat is continuing to list new cryptocurrencies and new tools for our users to improve overall investing experience. Customers can sign up for a Kriptomat account here to buy, sell, convert, send, receive, or store ADX today.
The text is informative in nature and does not count as an investment recommendation. It does not express the personal opinion of the author or service. Any investment or trading is risky, past returns are not a guarantee for future returns – risk only those assets that you are willing to lose.